Time Required:

• Setup: ~30–45 minutes of your time

• Verification & Checks: Usually 1–2 weeks for Google to approve (depends on documents + background checks)

Most business owners can knock out the application in under an hour, then it’s just waiting on Google

Step 1: Set up or Verify Your Google Business Profile

• Head to Google Business Profile

• Make sure your business name, address, and phone number are correct.

• Verify by mail, phone, or video (Google will tell you which).
  (This step matters! If your GBP info doesn’t match, you’ll get stuck later.)

Step 2: Apply for Local Services Ads (LSA)

• Go to the Google Local Services Ads sign-up.

• Fill in your business details, service areas, and job types (e.g. fencing, decks, gates).

Step 3: Upload Your Documents

Google requires:

• Business license (if required in your state/trade).

• Proof of insurance (general liability at minimum).

• Owner/manager ID (driver’s license).

Step 4: Complete Background Checks

• Google partners with a 3rd party (Pinkerton/Checkr).

• The owner + sometimes employees who go onsite need to pass.

• It’s free, but don’t drag your feet — it’s what delays most companies.

Step 5: Build Your Profile

• Add hours, photos, and service descriptions.

• Keep it clean and professional — this is what shows up above ads.

• Reviews now flow through your Google Business Profile (not LSA directly). Focus on getting good ones.

Step 6: Set Your Budget

• You’ll pay per lead, not per click.

• Choose your average weekly budget (Google won’t go over your monthly max).

• Start small (ex: $500–$1,000) and scale once you see results.

Step 7: Go Live and Start Answering Calls

• Once approved, your profile shows with the Google Guaranteed badge.

• Answer calls fast — speed affects your ranking.

• Track which jobs come from LSA so you know ROI.

Pro Tips

• Keep your insurance/license current or Google will pause your ads.

• Make sure your GBP + LSA info match EXACTLY.

• Respond to every lead quickly — it boosts your ranking.

• Stack reviews on GBP; more + better reviews = higher placement.

Next Step: Follow the checklist above and you’ll be Google Guaranteed faster than most of your competitors.