Best Lead Sources for Fence Contractors (and How to Set Them Up)

1. Google Local Services Ads (LSAs — “Google Guaranteed”)

• Why it works: You appear at the very top of Google with a green badge that screams trust. You only pay per qualified lead, not per click.

• Setup:

  1. Verify your Google Business Profile.

  2. Apply for LSAs, upload insurance/license, complete background checks.

  3. Set service area + job types (fence installs, repairs, gates).

• Pro tip: Respond to every lead fast — speed impacts ranking.

2. Google Search Ads (Pay-Per-Click)

• Why it works: Fence jobs are high-value, so paying $5–$15 per click can still be profitable.

• Setup:

  1. Create a Google Ads account.

  2. Target keywords like “fence company near me” or “privacy fence installation.”

  3. Use a landing page with a form + phone number (not your homepage).

• Pro tip: Add negative keywords (like “DIY,” “jobs,” “cheap”) to avoid wasted clicks.

3. Google Business Profile (GBP) + Reviews

• Why it works: Shows up in Maps, and reviews drive trust. Contractors with 20+ 5-star reviews often get 2–3× more calls.

• Setup:

  1. Claim your GBP at Google Business.

  2. Add photos of completed fences.

  3. Encourage happy customers to leave reviews.

• Pro tip: Text customers a direct review link after install — make it easy.

4. Facebook & Instagram Ads

• Why it works: Perfect for showing off before/after fence jobs in a local area. You can target by zip code, homeowners, and income.

• Setup:

  1. Create a Facebook Business Manager account.

  2. Run ads with a “Message” CTA so leads can DM you instantly.

  3. Use simple photo/video: “New fence = new privacy. Free estimate today.”

• Pro tip: Fence projects are visual. Use carousels or short video clips of installs.

5. Local Directories (Angi, Thumbtack, Yelp, Nextdoor)

• Why it works: Homeowners often start here before even Googling. These leads are warmer but more competitive.

• Setup:

  1. Create profiles on major directories.

  2. Keep info + photos consistent across all platforms.

• Pro tip: Don’t rely only on these. They’re best as a supplement, not your main pipeline.

6. Referral + Follow-Up System

• Why it works: Past customers = cheapest leads. Word-of-mouth is still king in fencing.

• Setup:

  1. After job completion, ask customers if they know neighbors needing fences.

  2. Offer a $100 referral gift card.

  3. Stay in touch with email/text follow-ups (seasonal offers, maintenance tips).

Final Word

Fence contractors who win don’t just rely on one source — they stack LSAs, GBP, and reviews for trust, use PPC for demand capture, and run Facebook for visibility. The mix gets you calls now and builds long-term brand.